Shanghai Echo Trading中EN
Work with us ↗Shanghai Echo Trading01 / ABOUT ECHO
Shanghai Echo Trading Co., Ltd.
Founded in Shanghai
Years in the industry
Brands in portfolio
Categories
02 / WHO WE ARE
Import distribution and integrated marketing for everyday consumer goods — one continuous chain.
Echo began in Shanghai in 1995. For more than thirty years we have focused on one thing: bringing imported everyday consumer goods into the China market — from customs clearance and product registration to shelf space and brand communication.
Household cleaning, beauty and personal care, men's grooming, home fragrance — four categories make up our everyday. We believe lasting brand value comes from a sustained understanding of products, markets and daily life, not from a single campaign.
Today we represent eleven brands — from the UK, Belgium, the United States, France and beyond — working through major online platforms and premium offline retail.
We also keep looking for what comes next: new brands, new categories, and new ways for good products to become part of ordinary life.
03 / MISSION & VISION
MISSION
In fast-moving consumer goods we are a specialist in import distribution and integrated marketing, with deep product penetration and real opportunities for brand development.
VISION
To meet the small, everyday needs of Chinese consumers — and to raise the quality of daily life by bringing them a richer choice of high-quality imported goods.
04 / VALUES
Not slogans on a wall — the four things we actually check ourselves against.
05 / WHAT WE ARE GOOD AT
Major online platforms alongside supermarkets and premium retail — each product reaching the shelf and the setting that fit it.
Positioning, content, in-store display and activation run by one team, so strategy and execution never drift apart.
Customs, label filing, inspection and product compliance — mapped by category, so every step before the shelf is predictable.
We keep testing new content platforms, retail formats and regional markets — finding growth for brands instead of competing over what already exists.
06 / RECOGNITION
Unilever International partner awards, and consecutive China Beauty Expo industry awards.
Brand partnership · Import & distribution · Integrated marketing