Ecover / Home & laundry care
Clean living,
from the source.
Belgian by origin, and never done thinking about clean.
Meet the products, the eco-factory,
and the convictions behind everyday choices.
CONNECTING BRANDS & EVERYDAY LIFE
Good brands
from the world,
at home in China.
Good brands.
Better everyday.
From first entry to lasting growth.
Three decades in imported everyday goods,
connecting global brands with Chinese consumers.
SHANGHAI · SINCE 1995Scroll ↓
01 / ABOUT ECHO
Turning brand potential
into everyday choices.
Echo began in Shanghai in 1995. For more than thirty years we have done one thing: bringing imported everyday consumer goods into the China market, through distribution and integrated marketing.
From household cleaning to beauty and personal care, from men's grooming to home fragrance — we believe lasting brand value comes from a sustained understanding of products, markets and everyday life.
About Echo ↗1995
Founded in Shanghai
30+
Years in the industry
11
Brands in portfolio
4
Categories
02 / BRANDS WE CONNECT
Different brands,
one better everyday.
Each with its own character and conviction.
Meet them through everyday details.
Clean living,
UNITED STATES
method / Home care, reimagined
A little more joy in cleaning.
FRANCE · SINCE 1969
Cif / Household cleaning
Bringing the shine back home.
03 / WHAT WE DO
Good brands grow
on steady ground.
Import and distribution as the foundation,
market understanding as the connection —
linking product, channel and communication.
to everyday.
01IMPORT & DISTRIBUTIONImport & distribution＋
Years of experience importing and registering international brands, with a working knowledge of every step a product takes into this market.
From customs clearance and label filing to warehousing and allocation — compliance mapped by category, so every step before the shelf is predictable.
02CHANNEL DEVELOPMENTChannel development＋
Connecting online and offline channels and opening new opportunities, so each category reaches the places it belongs.
Marketplaces and content platforms online; premium supermarkets and in-store displays offline — shelves matched to category and audience.
03INTEGRATED MARKETINGIntegrated marketing＋
From brand content to market activations, we make product value visible and understood — connecting what a brand says with what consumers experience.
Launches, trade shows, social media and creator content — turning a single moment of exposure into a lasting presence.
04 / BRANDS IN REAL LIFE
Into the market.
Closer to every person.
From brand launches to trade shows —
putting good products in front of more people.
05 / OUR BRAND PORTFOLIO
More choices,
closer to everyday.
Home care · Beauty & personal care · Men's grooming · Home fragrance
11 brands
Looking to buy? Find official purchase channels ↗LET’S GROW SOMETHING GOOD.
The next good story
starts with a conversation.
Whether you are bringing a brand to China
or looking for the right products for your channel — let's talk.
I would like to talk about
Tell us about your brand and what you have in mind — let's explore what is possible in the China market.
marketing@echochn.com ↗Click the address to start an email, or copy it.