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Work with us ↗Shanghai Echo TradingUnilever · Household cleaning
Household cleaning since 1969
Born in France in 1969, Cif is Unilever's household cleaning brand — one cream that ended the era of scouring powder.
Before 1969, cleaning in Europe meant scouring powder: coarse, abrasive, and followed by endless rinsing. That year Cif launched a cleaning cream in France, lifting dirt away with micro-particles — one wipe, no rinsing.
Today the range covers multi-purpose cream, bathroom, kitchen, floor care and mousse sprays — one cleaning logic for every surface at home.
Brand partnership · Import & distribution · Integrated marketing